Best Buy and Bell partner up to rebrand, revamp The Source stores across Canada

[spaminator]

Best Buy and Bell partner up to rebrand, revamp The Source stores across Canada
Author of the article:Canadian Press
Canadian Press
Published Jan 18, 2024 • 1 minute read

MONTREAL — Best Buy Canada and Bell Canada have announced a partnership to rebrand and revamp 165 The Source stores.


The companies say The Source, a wholly owned subsidiary of Bell, will be rebranded as Best Buy Express, with locations expected to start opening in the second half of 2024.


The small-format stores will offer consumer electronics as well as wireline and wireless services from Bell, Virgin Plus and Lucky Mobile.

Best Buy and Bell will invest in updating the stores, with an expanded assortment of products.

Bell spokeswoman Rachel Jaskula says there are currently just under 300 The Source locations, and the stores not being rebranded will close in 2024.

Best Buy Canada president Ron Wilson said in a press release that the partnership will expand the electronics store’s presence across the country.

Best Buy and Bell partner up to rebrand, revamp The Source stores across Canada

Best Buy Canada and Bell Canada have announced a partnership to rebrand and revamp 165 The Source stores.

torontosun.com

 

[Tecumsehsbones]

They may want to look into the boutique concept. You go in, handle the products, give them a try, then order the one you like on-line.

It's an increasing trend in retail.

 

[TheShadow]

I liked The Source/Radio Shack but really I would hardly ever buy anything there because they didn't have a large selection across the board imo.

 

[harrylee]

We have a Source here, small town and not busy at all. I am betting they close rather than getting rebranded.

 

[petros]

They may want to look into the boutique concept. You go in, handle the products, give them a try, then order the one you like on-line.

It's an increasing trend in retail.

Like when the Source was still Radio Shack?

 

[Taxslave2]

I liked The Source/Radio Shack but really I would hardly ever buy anything there because they didn't have a large selection across the board imo.

Back when it was Radio Shack, it was a great store. Now they don't even have the basics. London drugs have a better supply of electronic supplies.